Jorge Rodriguez De Acuña

PROFESSIONAL EXPERIENCE (10 years)

Philips – Business Manager (January 2015 – Current)

· Marketing plan implementation

· Market and competition analysis.

· Business analysis and monitoring.

· Price, Sales and Margin control.

· Definition of product range and life cycle.

· Internal presentations - objectives and results.

· Definition executing and Monitoring ATL and BTL Communication and activations.

· KPI follow-up and definition activations.

· E-Trade and trade marketing manager.

LG Electronics – Marketing Specialist B2B (Jan 2013 – Dec 2014)

· Marketing plan execution for B2B BU. (AC / IT / Digital signage / Hotel TV / Lighting)

· Brand and product positioning.

· Management and coodination of B2B Communication through Online Marketing, events and corporate channels.

· OnLine Loyalty channel management.

· Trade Promotion Definition.

Rebajador de Seguros - CEO - Strategy Director and founding partner (March 2012 – June 2013)

· MVP based on leads search for insurances companies.

· Definiton and execution of all the strategies implemented in Direct and & On-Line Marketing.

· Budget managing. Results analysis, and ROI.

Samsung (What if livin´Digital) - Executive Account Digital (November 2009 – Feb 2012)

· Responsible for the web management of Samsung.com/es.

· Coordinating with the development team, design, translation and copy.

ESIC Business & Marketing School - Marketing Assistant (Octubre 2008 – Octubre 2009)

· Search and loyalty sponsors.

· Events organization.

Dell Computer - Marketing Assistant (Mayo 2005 – Mayo 2006)

· Events organization for B2B clients.

· Supporting the development of sales reporting and campaigns the Product managers.

EDUCATION

Master in Digital Marketing

ESIC / ICEMD. 2010 – 2011

BA - Marketing and Business

management ESIC. 2002 – 2007

Otros datos:

SKILLS

Goal oriented Entrepreneur

Global thinking Team builder

Analytical Easy to work with

COMPETENCES

Business management

Product Management Marketing

Management Trade

marketing Online marketing